social media | Exercise and Mind

ONE. It’s a concept that’s quite loaded. When I think of that word, I think of a Yoga studio here in Vancouver that I attended the opening of, filled with stylish yogis doing much better down dogs then me and having much longer hair then me. I think of airy hippies floating around a circle with magic beads encouraging us to become one with the world, our thoughts, others, and roar like the lions (or tigresses) we are. I think of Bob Marley bouncing around with his Rastafarians on a stage with big amps, one love man. I think of one more cup of coffee, for the road. I think of the feeling of walking through the forest with something I cannot call by name tingling up my spine like a vine.

You see, I’ve become conflicted with how ONE can be ONE in our current world’s trajectory, a marketed ONE. It seems to me it’s conflicting. We’re encouraged to get more followers on social media, because when we do, we’ll get more people interested in our images, reading our messages, which means we might make it big or get that big sponsor, you know, become ONE, find our ONE truth. Mo’ money cause this hustler is ONE. We’re given slogans reminding us to get out more, explore more, see more of the world, meet more people, connect with more people… all of this shouted loudly and vibrantly and from hip tongues by society’s climbers, and believed – or perhaps regurgitated – by many more. I’ve believed them for so long, reworded them to explain to others. Moreso, I respect the concepts. Continue reading →

Who are you speaking to?

It is important to stress the benefits of identifying your target market. You’ve probably heard this time and time again with any business 101 book you’ve read.

But no matter what you’re doing; conversation, show business, marketing, exposure, proposals, shopping.. all of our life necessitates the importance of identifying who we are speaking to. Not only is it important to identify who we’re speaking to, it’s also important to think about who we would like to speak to. If we don’t know who we’re wanting to speak to, we can never know how to speak.

Social Media. The power of Facebook is that we’re assuming that we’re talking to our friends, like-minded people, people doing the same things as us. The power of Facebook is that many people believe in what you’re doing at the same time as we’re our own leads in a frame by frame super show, showcasing mostly only the good.

This means that kind of by proxy, Facebook identifies and targets your customers for you. This means that it’s never been more important to be aware of the image you’re presenting on any medium or site out there, because it’s in the sites best interest and you’re best interest to match you with like minded people!

The more advanced our algorithms get in computing, the more effective this matching will become.

The whole thing is a lot like engineering. You can engineer for good, or you can engineer for bad. What I mean is that it is important to be aware of what you’re doing. If you’re working on a nuclear bomb, don’t try and kid yourself about the moral implications. If you’re engineering a social profile, make your decision and go full beans.

If you know who you want to speak to, you know the tone and actions that will enable you to speak to the crowd you wish to speak to. If you don’t know who you want to speak to, speaking into thin air you will find quickly suffocating.

This is your tribe. Both who and how.

It’s important to identify who you’re speaking to, and who you want to speak to.

You’ll know when it’s aligned.