Who are you speaking to?
It is important to stress the benefits of identifying your target market. You’ve probably heard this time and time again with any business 101 book you’ve read.
But no matter what you’re doing; conversation, show business, marketing, exposure, proposals, shopping.. all of our life necessitates the importance of identifying who we are speaking to. Not only is it important to identify who we’re speaking to, it’s also important to think about who we would like to speak to. If we don’t know who we’re wanting to speak to, we can never know how to speak.
Social Media. The power of Facebook is that we’re assuming that we’re talking to our friends, like-minded people, people doing the same things as us. The power of Facebook is that many people believe in what you’re doing at the same time as we’re our own leads in a frame by frame super show, showcasing mostly only the good.
This means that kind of by proxy, Facebook identifies and targets your customers for you. This means that it’s never been more important to be aware of the image you’re presenting on any medium or site out there, because it’s in the sites best interest and you’re best interest to match you with like minded people!
The more advanced our algorithms get in computing, the more effective this matching will become.
The whole thing is a lot like engineering. You can engineer for good, or you can engineer for bad. What I mean is that it is important to be aware of what you’re doing. If you’re working on a nuclear bomb, don’t try and kid yourself about the moral implications. If you’re engineering a social profile, make your decision and go full beans.
If you know who you want to speak to, you know the tone and actions that will enable you to speak to the crowd you wish to speak to. If you don’t know who you want to speak to, speaking into thin air you will find quickly suffocating.
This is your tribe. Both who and how.
It’s important to identify who you’re speaking to, and who you want to speak to.
You’ll know when it’s aligned.