Tag Archives: effective

Humanity vs. Hyperlinks

You see, as we lose our humanity we begin to increase our automation. Everything is a get rich quick scheme, that if we just follow this strategy a few lucky early catcher-on-ers had the fortune to mastermind, we will be just as successful!

But in reality, for the rest of us that aren’t staring in some website promo add, it’s not like that.

Automating a tweet about your latest promotion, 3 times a day, for even just 3 days in a row is too much for most people.

It’s almost like the domino effect. So BIG AWESOME COMPANY is doing it, we see that BIG AWESOME COMPANY appears to be successful, so let me do it. Let me follow their successful strategy. We’re not the only people seeing this, everybody loves BIG AWESOME COMPANY. Everybody want’s to follow their strategy to success.

Who’s doing it better? Who has the more effective method?

What is missing in the first place is that gap between startup and BIG AWESOME COMPANY. BIG AWESOME COMPANY started as a startup, built the following and loyal fans, and became BIG AWESOME COMPANY through strategic operations and planning.

Sure you can act the part, you can even spend the part, but the only way to really be the part is to put in the ground work, gain that following of loyalty through engagement and appreciation, and build your name organically.

If you have a bottomless wallet, I guess it’s another game all together.

Loyalty is big though. Apple certainly has a bigger loyalty base than Blackberry. Lulu Lemon certainly has a bigger customer loyalty than the Gap. Have you ever wondered why people buy brand name rather than Presidents Choice no-name brand?

What you’ve been sold is a success story. What you haven’t been sold is hard work, commitment, humanity, and meaning.

It’s your game in the end, but this is customer service & satisfaction.

Goals

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Goals are an extremely important factor to pay attention to when trying to push forward and keep yourself moving in a positive direction.

The most important thing that you can do for yourself as you align your mind with action is to write down effective goals, I (and many others) call this a personal mission statement.

Hopefully you will know the difference between an effective goal and a passive no-good goal by the end of reading this.

The idea of setting goals, at least for me, is a bit daunting. It seems like a giant vertical mountain in front of me, and I cannot find the first place to put my foot to start. This is when I take to brainstorming.

I once watched a movie where they discussed how to overcome writers block, and the trick was to start from where somebody else has already gone. They used the trick of copying out the first paragraph of a book, and then you shall soon have ideas of your own and continue from there.

So the same thing kind of applies here; take a notepad and start writing your general goals like happiness, money and riches, health, etc. Once you get these down on the paper, draw a giant line, and go through each general goal one by one and list off ways that you can attempt to achieve those things. The idea with getting more specific is that you will slowly be working your way into more effective goals, rather than crappy general rules of life goals that give you no direction or specific tasks to perform.

goals

So now you have somewhat more specific ways of accomplishing these goals. Things like getting a raise for more money, or spending more time with friends or family to find happiness, or get a significant other to find love.

These goals are still too vague and not specific, you need to focus!

Start a new piece of paper now and get specific. What tasks do you have to do to get a raise? Think in terms of concrete things that you can get done in a week or so. Something like clean my desk is a good goal because it’s a concrete thing you can do and knock off the list, but something like show initiative at work is not as effective because it still doesn’t tell you what exactly to focus your attention on.

If you’re trying to show initiative at work something like ‘solve the problem of never having proper office supplies when you need them’ or ‘initiate a company recycling program’ would be really good things that you could focus your energy towards and really get down to root of the issue, really be able to focus properly.

goals2So now tell me, do we understand the difference between bland goals and effective goals? The idea is to create a goal that has the wow effect, that will keep you awake at night thinking “OH, I know exactly how to tackle that tomorrow!”

When you get annoyed at a goal or frustrated with the seemingly impossibility of a certain goal, you know you’ve got yourself a worthless goal. Cross it off your list, cut it out, and break that goal down into an effective goal you can see the light with. If you’re setting goals for yourself that doesn’t get you fired up, then your goals are wrong.

Get excited, it does take a bit of time to work your way down to the exact specific effective goal, but in the end, it’s so much more effective that its absolutely worth all the effort you will put into refining  your path in life. Good luck!