You see, as we lose our humanity we begin to increase our automation. Everything is a get rich quick scheme, that if we just follow this strategy a few lucky early catcher-on-ers had the fortune to mastermind, we will be just as successful!
But in reality, for the rest of us that aren’t staring in some website promo add, it’s not like that.
Automating a tweet about your latest promotion, 3 times a day, for even just 3 days in a row is too much for most people.
It’s almost like the domino effect. So BIG AWESOME COMPANY is doing it, we see that BIG AWESOME COMPANY appears to be successful, so let me do it. Let me follow their successful strategy. We’re not the only people seeing this, everybody loves BIG AWESOME COMPANY. Everybody want’s to follow their strategy to success.
Who’s doing it better? Who has the more effective method?
What is missing in the first place is that gap between startup and BIG AWESOME COMPANY. BIG AWESOME COMPANY started as a startup, built the following and loyal fans, and became BIG AWESOME COMPANY through strategic operations and planning.
Sure you can act the part, you can even spend the part, but the only way to really be the part is to put in the ground work, gain that following of loyalty through engagement and appreciation, and build your name organically.
If you have a bottomless wallet, I guess it’s another game all together.
Loyalty is big though. Apple certainly has a bigger loyalty base than Blackberry. Lulu Lemon certainly has a bigger customer loyalty than the Gap. Have you ever wondered why people buy brand name rather than Presidents Choice no-name brand?
What you’ve been sold is a success story. What you haven’t been sold is hard work, commitment, humanity, and meaning.
It’s your game in the end, but this is customer service & satisfaction.